Test and refine user experiences with results you can quantify
A/B testing gives you certainty. With just about every element on your website, there’s a decision to make on how you design it and where you place it. These decisions affect conversion rates and sales. We test different versions scientifically - so you roll out the design that you know will convert the most sales.
You have complete confidence in design changes before you set them live on your website. Your customers get a progressively better experience and you get more sales.
Our unique process finds weaknesses in your website and tells you how to fix them.
No averages or generalisations: recommendations based on what really happens on your website.
Meticulously planned tests, statistically significant results, reports you can easily understand.
This is a partnership project, with close collaboration and regular communication.
One team, one goal - we plan strategy and celebrate success together.
Working with Flogas we increased leads by 194% and improved their custom experience.
0%
increase in leads
Your optimisation programme starts with a Digital Strategy Report. Based on identified weaknesses, the report contains defined hypotheses that will drive your test plan.
Testing is about quality over quantity. We launch tests only if we believe they will deliver an improvement to a known issue.
There’s always a tightly defined hypothesis and strong evidence to suggest there would be an improvement. Tests can also confirm or disprove preconceived beliefs or resolve internal debates about what customers really want.
Optimisation as part of your digital strategy gives every visitor a better experience. Good experiences are the ones people remember and want to repeat.
Managing Director of Flogas
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