The products are all about good taste, comfort and elegance and it was essential that the new site evoked the style, quality and traditions of the brand. This was, alongside the usual need for simple-to-use product selection, filtering and ordering.
The smartphone user experience was carefully designed in its own right. You can view high quality images as large as your screen allows, and then scroll down to select size, colour and gift wrapping. The shopping basket shows clearly exactly what you’ve selected and a prominent CTA takes you to the checkout. There you have a wide range of secure payment options including one click ordering using SagePay.