When MKids® first approached us, they had no existing online presence, and as such, required a new website to showcase their range of professional quality golf equipment for kids.
It was clear from the start, that this was a very unique product range, which required a site to reflect this.
Our brief was to create a website that was true to that identity and encompasses the high quality nature of the products sold through the website.
Showcasing professional quality golf equipment for kids
Create a fun website to showcase the MKids® range
One of the largest challenges with MKids® was market penetration as they looked to launch their new brand into an already crowded marketplace.
We worked hand in hand with the team at MKids® to create a look and feel for the site that appealed to their demograpics, reflected the brand, and which displayed the products tastefully and effectively.
The new website had two distinct target audience sets, parents, and their children. As such, the new website needed to be simple to navigate for users of all ages.
Back-end ERP integration
Behind the scenes, MKids® were using Microsoft Dynamics GP for their inventory management, and it was essential that the new website directly linked into this to save time and money.
Intuitive click & collect
Consumers wishing to purchase products from the MKids® range, are directed to their local stockist where they can place their order online for collection in-store from their local MKids® approved stockist.
Encompassing the high quality nature of their products
Evosite completely understood the MKids ethos and gave our website exactly the right flavour, combining youthful vibrancy with clear, accurate and easily navigable content.