Fruitnet

Consolidated digital presence, increased subscription and advertising revenue

Design eCommerce Mobile

Fruitnet is a global information centre for growers, distributors and retailers of fruit a nd vegetables.

The client wanted to bring six online publications and multiple subscription databases into a single portal, with a unified subscriber database and more efficient subscription processes.

Unify multiple international trade publications

A new portal site with distinctive branding

First we analysed the different subscriber databases and defined the functionality that the new, unified database would need to support. The data migration was carefully planned and tested to ensure that no subscriber data was lost. 

Evosite consultants also worked closely with Fruitnet to define the subscription options that their customers would find most useful. We then designed and executed streamlined and enhanced subscription pathways and sign-up forms to meet those needs.

We also designed a new site that harmonised the look and feel of the different magazines into a unified brand image. The site is significantly easier for users to navigate and there is a dedicated mobile version for smartphone and tablet users.

Fruitnet

Image

Content management simplified, one CMS powering six global websites

Fruitnet proves the flexibility of the Evosite CMS. You can operate as many different sites as your business demands and still keep content management straightforward and efficient. Our experience with managing complex databases ensures that all of Fruitnet’s users and subscribers get exactly the right content.

Euro Fruit
America Fruit
Asia Fruit
Fresh Convenience
Fresh Produce
Produce Plus

Generate revenue with on-site advertising

The subscriber management system was designed after much consultation and research. This was partly to make life simple for Fruitnet subscribers, but was also intended to drive up subscriber numbers by offering flexibility and simple management tools.

For example, a business can now sign up multiple team members for specific publications without each individual having to register separately. This is easier for subscribers and ensures there are more potential viewers for online advertisements.

Fruitnet - Generate revenue with on-site advertising

Image Strip

Customer subscription management to cover any option you can think of

The subscriber management system was designed after much consultation and research. This was partly to make life simple for Fruitnet subscribers, but was also intended to drive up subscriber numbers by offering flexibility and simple management tools.For example, a business can now sign up multiple team members for specific publications without each individual having to register separately. This is easier for subscribers and ensures there are more potential viewers for online advertisements.

Fruitnet Customer Subscriptions

The Evosite team's advantage, we soon realised, was that it could picture the project in its entirety and see how to deliver everything we were asking for