Understanding and mapping user journeys was a critical feature of the Först website design. Because we were going beyond a simple online brochure and needed to generate sales leads we had to define specific user goals such as booking a demo. The design and content presentation then had to guide users towards those goals.
Alongside this the site design needed to reinforce the core brand values of quality, reliability and trust, while clearly presenting product features, warranties and customer support. We recognised early on that all of these were factors in convincing potential buyers to make an enquiry or booking a demo.