After five years at Evosite, we’ve finally given Adam a blog spot to talk about the landscape of digital, his love of gadgets and dislike for dusting!
White Label Development Manager
Number of years at Evosite
Hobbies & Interests
Photography, movies, gadgets, relaxing, enjoying the good times
The Green Mile
What achievements have given you the most satisfaction while at Evosite?
Building up a strong relationship with my team to the point where they will do anything they can to help me and the account. A strong team that I can rely on is so important and I am lucky to have that.
What is your number one priority when starting a new client project?
Ensuring that the website specification meets the client's expectations. Once that has been confirmed, ensuring the developer assigned to building the website understands what’s involved or unique about that particular project.
What are your pet hates when it comes to websites and e-commerce stores?
Too much content squashed ‘above the fold’ on the home page. Visiting a site should be an ‘experience’, not a bombardment of information. Sites should have the common/most accessed content easily accessible visualised in an easy to use but exciting way with everything else hidden away under relevant pages.
If you had to name one thing that businesses could or should do to improve their online presence, what would it be?
Active websites. The biggest mistake I see with websites is them becoming stale. The first few days a client receives their website, it’s populated with content and images but this initial burst of content slows to a halt. When you are working with predominantly brochure sites, fresh content is so important to keep your clients/users interested in coming back.
What current trends or technology do you believe will make a make the most significant difference to online marketing and e-commerce in the next few years, and why?
The obvious one here is social media. There are so many different social media platforms for businesses to utilise at the moment and I am sure there will be many more to come in the future. Not all platforms will benefit all users, it’s a fine balance to work out which will best suit each business but if done right, it’s an extremely powerful tool that in some cases can be the difference in a business being a success or not.
If you could have one piece of technology that doesn’t currently exist, what would it be?
If someone could invent something that means I never have to dust ever again, that would be amazing! Either that or some form of teleportation device, being able to see the world and be back home the same day would be incredible.
In fairness, we live in an amazing world of technology, we use a device that fits in our hands each day that gives us access to the world, literally anything you can think of, you have access to it. This generation of children will have no idea how lucky they are to have the world at their fingertips.
If you could advise someone looking to go into the digital industry, what would your best piece of advice be?
Keep on learning. The digital and technological world we live in is growing and it’s growing extremely fast. If you don’t stay on top of what’s happening in the industry you will be soon left behind. The difficult task you will face is weeding out what’s a fad and what’s going to be something that will truly change the industry. Latching yourself onto a new piece of technology because it seems ‘cool’ or ‘new’ isn’t the right thing to do, look at the pro’s and con’s and how it’s being used elsewhere in the industry. It’s best to get a general overview of what’s going on and pinpoint your focus as and when the industry starts to change.