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Category: Search Engine Optimisation
- 29Mar
SEO Series: On-Page Search Engine Factors
On-Page factors are elements of a web page that you can control the content of, hence the term on-page. These factors act as pointers to any search engine crawlers that may be passing across your site, enabling them to more accurately classify the content of your page.By taking some time to make sure these elements are correctly optimised you can often benefit from some quick search engine gains.
Click here to read how on-page factors can improve your search engine rankings.
Filed under: Search Engine Optimisation @ 09:15
- 08Mar
SEO series: Start at the beginning!
In this blog post we are going to cover a few basic steps for your website’s search optimisation. To do this we need to look at your website and work out what your “key phrases” are going to be.
There are number of ways to do this but if your website is already up and running we can get a head start with a couple of free tools from Google.
Click here to read the first article of our SEO series.
Filed under: Search Engine Optimisation, General, Useful Tools @ 09:54
- 27Feb
Search Engine Optimisation series: Overview
Welcome to the first in our new series of Evosite search engine optimisation sessions. Over the coming weeks we will be looking at a number of things you can do for your website that will help your Google search rankings, as well as a few extra tips thrown in on topics such as social networks and online marketing.
What we are going to cover
In this series of articles we will be covering a number of search engine optimisation techniques that you can use to boost the appeal of your website in the eyes of the big search engines, in particularly Google. Topics we will cover over the next few weeks will include areas such as keyword discovery, on-site SEO and off-site SEO.
If none of that made sense to you, don’t worry because it will all be explained in easy to follow steps that you can complete in your own time.
Filed under: Search Engine Optimisation, General, Useful Tools @ 17:28
- 02Jun
We are now ranked 4th for website designers out of 373,000,000 results
Our new site is now ranked 4th in Google for the search term 'website designers'.
Not an easy thing to achieve when you consider there are 373,000,000 results for that keyword. It's taken some months and as you can imagine is a very competitive keyword.
With our continued SEO efforts we hope to be at number 1 in a few weeks and driving even more traffic to our website.
If you are looking to improve your search engine rankings give us a call today and find out exactly what we can do for your business.
Filed under: Search Engine Optimisation, Company News @ 19:47
- 19May
Improving your rankings on Google is vital for your business to succeed online
Once your website has been built the most important priority is to focus on strategic search engine optimisation if you want it to succeed.As the popularity of the internet increases, so does the amount of money we spend online – therefore it makes sense that the higher in the search engines you go, the more money you’ll make.
We are a vastly experienced team in SEO, we have worked in some of the most competitive industries on the internet, and over the years, we have fine tuned our approach and methodology towards SEO.
Contact us today for a free appraisal and more information on how we can help your business drive more traffic to your website.
Filed under: Search Engine Optimisation @ 19:48
Screenshot Tour
Close- Page Management
Page Management
Within our system you can quickly and easily edit, add, position and remove pages aswell as sub pages. Simply click on the page you would like to edit or the pencil icon and you will be taken to the editor for that page.
You can also add mulitple pages to your website if you have a whole new section you need added. You also have the ability to preview your page from within the CMS rather than having to open a seperate browser window or tab.
If you want to add a page but not set it live straight away then you can simply select a date you would like that page to appear. If you would like to temporarily remove a page you can click on the globe icon which will not remove the page but hide it on the website so it can’t be seen by visitors.
- Editing Content
Editing Content
Editable areas of the page appear within the editor section of the page. Text can be entered into this box and formatted. The EvoCMS editor provides you with the most commonly used functions that you would find from a desktop editor like Word.
By using the EvoCMS editor you can write text, format it, add images, create links, create tables plus much more.
From this page you can also use the tabs across the top of the page to edit buttons, video and header banners to give you complete control over the look and feel of your website.
Also on this page you can edit your search engine titles, description and keywords enabling you to tweak your SEO depending on the information on that particular page.
- Image Manager
Image Manager
Inserting images onto your website is very simple. Just click on the ‘Insert Image’ icon on the editor toolbar and a popup window called ‘Image Properties’ will appear showing you all the folders that are setup for your website.
You can either select an image you have already uploaded or click on the upload tab to upload one directly from you desktop.
There are many image settings you can use such as changing the image sizes, changing the alternative text, adding a caption to appear under the image aswell as setting the alignment of the image on the page.
- Product Catalogue
Product Catalogue
If your EvoCMS includes an online shop then an ecommerce tab will appear in your CMS allowing you to add, edit and position your products.
This module works in a similar way as ‘Page Management’. If you would like to edit your product details just click on the title of the product or the pencil icon. This will take you to the product detail page where you have all the features you need to maximise sales on your website such as the related product selector, sale prices, product options and much more.
If you have the ecommerce module enabled on your CMS you also have a comprehensive filtering system so you can quickly find the product you need to edit. This is especially useful for clients that have 1,000’s of products on their website.
- Order Management
Order Management
The order management module will automatically appear in your CMS if you have an online shop.
This area allows you to process the orders you receive on your website. There are various states an order will go through such as Open/New, Pending Payment, Dispatched and Refunded. These can all be set by you within the CMS to archive your orders efficiently.
Once you click on an order not only does it contain all your customers details and delivery information but you can also notify the customers of any delays or special promotions you are currently running.
EvoCMS will auto generate formatted invoices and packing labels with your logo on for you to print off and use when your items are shipped to your customers.
- User Privileges
User Privileges
There are various levels of user management you can setup within EvoCMS that allows you to decide what modules can be edited by collegues.
You can set up new accounts in a matter of seconds to allow a user to just edit pages for example and not to view the order managment part of the CMS.