- SEO
SEO Strategies
Once your website has been built the most important priority is to focus on strategic search engine optimisation if you want it to succeed.
It's all in the results and how we deliver
Search Engine Optimisation ( SEO ) is the practise of ranking your website higher in the search engines for keyword terms that your customers would use to search for your product or service.
As the popularity of the internet increases, so does the amount of money we spend online – therefore it makes sense that the higher in the search engines you go, the more money you’ll make.
We are a vastly experienced team in SEO, we have worked in some of the most competitive industries on the internet, and over the years, we have fine tuned our approach and methodology towards SEO. We differentiate ourselves from our competitors in several ways :
- We pride ourselves on getting results, so much so, that we are even willing to work on a purely performance basis ( see below ) – there’s not many SEO firms you’ll find who will do that.
- We encourage constant communication with our clients – the more we know about you and your business, the more we can deliver! Some of our most successful clients have more than trebled their business within a short space of time, purely due to the fact that we were really able to get under the skin of their business and therefore understand their customers.
- We measure our success against your ROI – by this, we don’t pat ourselves on the back for getting you too number 1 in Google for a term that makes you no money. We do pat ourselves on the back when we get you to no 1 in Google for a term that makes you a lot of revenue, and therefore makes our service a positive ROI. Its what we measure ourselves against.
- We offer complete transparency as to the work we carry out – we use a state of the art project management system which you can login too and view the work we have planned, the work we have completed, and milestones reached. You can even add things into it yourself! Our clients all love this, and it keeps them informed of the progress of their SEO when and where they want to know.
- Additionally, one of our team is always available on the phone or email, so if you have an important meeting with the board and you need a quick answer, don’t worry, you can call us safe in the knowledge we’ll be there and can help
Pay for results with no monthly fees
Have you ever felt a little bit unsure as to what the benefit of SEO is and if you’re really getting your moneys worth each month? Yep thought so – thats why we offer a unique pay on performance plan.
- No upfront costs
- No fixed monthly fee.
- You just pay on an agreed performance level – some of our current clients pay us on achieved rankings, some pay a % of increased revenue and some pay us a cost per sale made.
We firmly believe that SEO should be a win / win situation – if we do our job well ( and we do! ) then you will profit. If you profit, then we profit, motivating us to do more and more!
If you want to learn more about how a pay per performance plan could help your company, give us a call today!
Prefer to know the costs on a monthly basis, try our fixed fee approach
Whilst our pay on performance plan is fantastic, some companies prefer to work on a fixed fee basis so they can budget an exact amount to their search marketing each month – we are happy to work to this arrangement as well.
The service you receive is exactly the same as a pay on performance plan, we will present you with :
- A complete SEO strategy
- A breakdown of all the work we carry out
- Detailed reports showing you the improvement in your rankings, the increase in revenue and good and bad visitor patterns on your website
- We will also report on pre agreed KPI’s every month so you can be assured our eye is on the ball!
Our fixed fee plans vary from client to client and industry to industry, but we will always give you an honest quote based on the work needed, and we are always happy to give you complete transparency on this – again, something not a lot of SEO companies will offer!
Reporting & Analysis
Every month, we’ll provide you with reports and analysis of your websites performance so you know how the metrics that are important to you are performing. Typically, we’ll provide details on:
- Traffic levels at keyword level
- Keyword rankings
- Conversion rates at keyword levels
- What pages of your site are being visited the most
In fact, we can pretty much give you whatever information you want. Utilising software like Google Analytics, we are able to manipulate data to drill down to individual visitor behaviour, and work with you to identify opportunities for increased performance on your site – as well as giving you the clearest indicator that SEO is working – your revenue by keyword.
Screenshot Tour
Close- Page Management
Page Management
Within our system you can quickly and easily edit, add, position and remove pages aswell as sub pages. Simply click on the page you would like to edit or the pencil icon and you will be taken to the editor for that page.
You can also add mulitple pages to your website if you have a whole new section you need added. You also have the ability to preview your page from within the CMS rather than having to open a seperate browser window or tab.
If you want to add a page but not set it live straight away then you can simply select a date you would like that page to appear. If you would like to temporarily remove a page you can click on the globe icon which will not remove the page but hide it on the website so it can’t be seen by visitors.
- Editing Content
Editing Content
Editable areas of the page appear within the editor section of the page. Text can be entered into this box and formatted. The EvoCMS editor provides you with the most commonly used functions that you would find from a desktop editor like Word.
By using the EvoCMS editor you can write text, format it, add images, create links, create tables plus much more.
From this page you can also use the tabs across the top of the page to edit buttons, video and header banners to give you complete control over the look and feel of your website.
Also on this page you can edit your search engine titles, description and keywords enabling you to tweak your SEO depending on the information on that particular page.
- Image Manager
Image Manager
Inserting images onto your website is very simple. Just click on the ‘Insert Image’ icon on the editor toolbar and a popup window called ‘Image Properties’ will appear showing you all the folders that are setup for your website.
You can either select an image you have already uploaded or click on the upload tab to upload one directly from you desktop.
There are many image settings you can use such as changing the image sizes, changing the alternative text, adding a caption to appear under the image aswell as setting the alignment of the image on the page.
- Product Catalogue
Product Catalogue
If your EvoCMS includes an online shop then an ecommerce tab will appear in your CMS allowing you to add, edit and position your products.
This module works in a similar way as ‘Page Management’. If you would like to edit your product details just click on the title of the product or the pencil icon. This will take you to the product detail page where you have all the features you need to maximise sales on your website such as the related product selector, sale prices, product options and much more.
If you have the ecommerce module enabled on your CMS you also have a comprehensive filtering system so you can quickly find the product you need to edit. This is especially useful for clients that have 1,000’s of products on their website.
- Order Management
Order Management
The order management module will automatically appear in your CMS if you have an online shop.
This area allows you to process the orders you receive on your website. There are various states an order will go through such as Open/New, Pending Payment, Dispatched and Refunded. These can all be set by you within the CMS to archive your orders efficiently.
Once you click on an order not only does it contain all your customers details and delivery information but you can also notify the customers of any delays or special promotions you are currently running.
EvoCMS will auto generate formatted invoices and packing labels with your logo on for you to print off and use when your items are shipped to your customers.
- User Privileges
User Privileges
There are various levels of user management you can setup within EvoCMS that allows you to decide what modules can be edited by collegues.
You can set up new accounts in a matter of seconds to allow a user to just edit pages for example and not to view the order managment part of the CMS.